Telegram is one of the most popular apps for messaging. It has approximately 800 million users every month, and now the “mini apps” created on its platform are attracting millions on a daily basis.
Telegram says it provides a Web3 gateway through TON SDK, which is a protocol that allows users to access different apps, tokens and wallets. The protocol enables users to leverage various monetization techniques, such as subscription models, advertising, community development, bot interaction and in-app sales.
One of the mini apps that have captured global attention is Notcoin. This project was initially known within a community of Russian speakers. However, once the mini app got listed recently on many cryptocurrency exchanges, its popularity exploded globally, and there are reports that within 36 hours of its listing, five million of its tokens were gobbled up by buyers.
Another mini app seeing plenty of traction on TikTok and Telegram is Hamster Kombat. This game allows users to experience what a CEO of a cryptocurrency exchange goes through on a daily basis. The cards that game players buy allow them to perform a variety of simulated tasks, such as hiring employees of an exchange, filing paperwork for licensing or compliance, and other such duties that CEOs of crypto exchanges perform.
Hamster Kombat’s PR manager says the mini app has 19 million active users on a daily basis, and this user base is growing rapidly. For example, the PR says nearly 2.9 million people joined on May 21, 2024, alone.
The company believes that several factors, including the rewards, referral system and plot of the game are fueling the growth of the user base. Users have been so active in attracting more users that the company hasn’t spent any of its marketing budget. The game also has a board that lists the best players for each level of the game, and this probably creates a competitive environment that drives users to want to top those lists.
The owners of Hamster Kombat think Telegram has turned out to be the ideal platform attracting Web3 gaming due to its community-friendly features and the security of the communication on the platform. Consequently, cryptocurrency projects leverage the platform to reach users directly, discuss vital updates and news, host webinars and events, as well as other crypto-related activities.
Mini apps may just be the accelerator for Web3 adoption that has for long eluded the blockchain and crypto industry. Enterprises such as NextPlat Corp. (NASDAQ: NXPL) (NASDAQ: NXPLW) that leverage different Web3 functionalities can also provide examples of how these technologies can be useful to different sections of society.
NOTE TO INVESTORS: The latest news and updates relating to NextPlat Corp. (NASDAQ: NXPL, NXPLW) are available in the company’s newsroom at https://ibn.fm/NXPL
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