A venture capital-funded Web3 platform has created artificial intelligence (AI)-powered tools that could potentially help it streamline advertising efforts and create sustainable marketing while fighting the growing avalanche of emerging bots. Midle, a GAMI ecosystem marketing platform powered by Web3 technology, is leveraging AI coupled with various networks to ensure genuine Web3 interaction via the integration of antibot technologies.
Bots are autonomous software that can perfectly copy or mimic human interactions and hijack rewards that would have gone to human users. These rewards are typically offered to Web3 users who finish tasks with digital assets such as cryptocurrencies and encourage user engagement in the emerging Blockchain-based Web3.
Just as in the current iteration of the internet, the presence of bots is more than just a nuisance. Bots can damage a Web3 project’s reputation and force the founders to spend extra resources ridding their systems of autonomous bots. To prevent such bots from proliferating Web3 systems, Midle is leveraging AI-powered technologies and making strategic partnerships to prevent bot infiltration and protect genuine customer interactions with enhanced bot fighting systems.
Midle is a “task-to-earn” ecosystem that is bringing influencers, users and Web3 projects together to help create novel and innovative Web3 marketing approaches. Brands can create campaigns and tasks to boost user acquisition, engagement and retention while users can complete tasks to collect points and gain rewards.
Midle will provide both brands and users with AI-powered tools to prevent infiltration by bots, target their chosen market demographics, streamline their marketing efforts and keep user interactions authentic. The platform has also simplified marketing efforts by Web3 projects as well as social media engagement via an automated task system that automatically creates various tasks (comment, like, retweet, etc.) when Web3 projects post on their social media accounts.
Midle is currently developing user segmentation that would increase the appeal of Web3 projects to particularly niche audiences by tailoring campaigns to these groups and making it so that only they can see these campaigns. For instance, a gaming-related Web3 project would be able to develop and focus its campaigns on users who have expressed an interest in Web3 gaming.
The Web3 platform has made several strategic partnerships to further its goal of keeping bots from the Web3 ecosystem and safeguarding user interactions. A partnership with Taiko Labs has allowed Midle to integrate into Taiko’s Katla testnet and launch an onchain task campaign for 500,000 Midle points.
The platform has also been awarded grants from several blockchain networks including Plena Finance, Nibiru Chain and BNB Chain.
Meanwhile, other Web3 firms such as Horizon Fintex are also working to streamline how capital mobilization and securities trading can be enhanced by leveraging blockchain technologies alongside traditional finance systems on Wall Street.
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