Web3 Marketing Is Leveraging Crypto to Reach More People

Web3 is changing how businesses and consumers interact online. This next internet iteration leverages crypto to break new ground and generate unique global engagement and innovation opportunities. By utilizing crypto, marketing becomes more engaging, transparent and accessible.

Web3 incorporates blockchain technology, decentralization and token-based economics. Unlike traditional marketing, the blockchain technology used in Web3 marketing allows for decentralization.

The technology provides a distributed ledger system where information is openly shared and distributed across network validators, allowing users complete ownership of their information. This gives them the choice to share it with advertisers or marketers. It also allows marketers to create meaningful relationships with their target audiences. On the other hand, traditional marketing uses intermediaries and centralized data collection.

By leveraging crypto, Web3 marketing develops ways to reward user engagement. These strategies boost participation and enhance trust and transparency between brands and consumers.

So, how does Web3 marketing work? Well, Web3 uses tokenized incentives, which are some form of rewards given to customers/users by businesses taking a certain action, such as purchasing a product or service. For instance, StormX is a revolutionary platform offering cashback rewards, such as StormX tokens (STMX) in cryptocurrency for online customers. Customers can then trade or use these tokens to get more services within StormX.

Another way Web3 marketing works is through NFT Campaigns. Non-fungible tokens (NFTs) are unique digital assets or identifiers that certify the ownership of an item, such as music or digital art.

Businesses create limited edition NFTs using blockchain technology and then let customers buy, sell or trade them for specific items. NFTs work because they develop a sense of exclusivity and ownership, allowing customers to feel part of something worthwhile. This, in turn, boosts business sales and engagement by increasing brand loyalty.

What’s more, NFTs are distinct and irreplicable, making them unique. This could create a lot of buzz among customers and drive significant interest in the brand.

Another way Web3 is using crypto is through blockchain-based advertising to ensure transparent and efficient marketing. The decentralized ledger records all transactions securely and transparently. For instance, Brave, an open-source browser, awards users with Basic Attention Tokens (BAT) rewards when they view ads on the platform. So, instead of ignoring ads, they can watch them and get paid for their time. This allows businesses to get real-time feedback on how their business is doing.

In this way Web3, through crypto, is transforming how businesses reach more customers. As this approach keeps growing, it is clear that brands will have more opportunities to connect with more people in meaningful ways. Furthermore, the deployment of Web3 technologies by entities such as NextPlat Corp. (NASDAQ: NXPL) (NASDAQ: NXPLW) will further entrench the utility of these technologies and draw even more public attention as the years go by.

NOTE TO INVESTORS: The latest news and updates relating to NextPlat Corp. (NASDAQ: NXPL, NXPLW) are available in the company’s newsroom at https://ibn.fm/NXPL

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