Web3 Marketing Is Leveraging Crypto to Reach More People
Web3 is changing how businesses and consumers interact online. This next internet iteration leverages crypto to break new ground and generate unique global engagement and innovation opportunities. By utilizing crypto, marketing becomes more engaging, transparent and accessible. Web3 incorporates blockchain technology, decentralization and token-based economics. Unlike traditional marketing, the blockchain technology used in Web3 marketing allows for decentralization. The technology provides a distributed ledger system where information is openly shared and distributed across network validators, allowing users complete ownership of their information. This gives them the choice to share it with advertisers or marketers. It also allows marketers to create…