Fashion, Beauty Brands Using Web3 to Boost Customer Engagement
Brands mainly depended on Web2 channels such as social media to connect with customers before Web3 became known. Recent data shows that more than 75% of businesses still use social media to reach consumers. However, as the maturation and adoption of new technologies such as artificial intelligence (AI) and blockchain increases, strategies brands use to engage consumers continue to evolve. In a recent interview, KIKI World’s cofounder, Jana Bobosikova, stated that new technologies ensured that online products weren’t consumed passively. KIKI World, a community commerce company, is focused on empowering passionate consumers and was founded to reward communities and consumers.…