Reebok to Customize Sneakers Using Digital Images Sent by Customers
Reebok announced that it has entered into a collaboration with Futureverse, a leader in metaverse technologies and revolutionary artificial intelligence. The sports brand announced the release of a new feature called Reebok Impact, which allows consumers to replicate their favorite pictures onto a digital sneaker. The feature is a tool powered by artificial intelligence that works by sending a picture via direct message on Instagram. In turn, consumers will receive a custom sneaker in the style and colors of the picture. Consumers can use the feature to create four pairs of sneakers for free digitally. Additionally, they can send the…